THE INTERFACE INNOVATOR

Designing User-Friendly
experiences

Our services

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The terms UI (User Interface) and UX (User Experience) are often used interchangeably, but they refer to different aspects of design.  

UI (User Interface) refers to the visual elements of a product or service that a user interacts with. It includes things like buttons, menus, text, images, and overall layout. The UI is essentially the "look and feel" of a product.

UX (User Experience) refers to the overall experience a user has when interacting with a product or service. It encompasses not only the UI but also factors like usability, accessibility, and emotional response. A good UX makes a product easy to use, enjoyable, and satisfying.

In summary, UI is about how a product looks, while UX is about how a product feels. A well-designed UI can contribute to a positive UX, but it's not the only factor. UX also takes into account factors like usability, accessibility, and emotional response.